As the haze clears, Facebook’s recent I.P.O. looks worse and worse. The bloated $38 offer price for shares was reason enough for concern, but Zuckerberg and Co. have other worries to contend with. Share values are now resting at just above $29 (about where Facebook originally estimated their value before inexplicably bumping up the price days before the I.P.O.), and a surprising number of the 421 million shares (nearly 25%) lie in the hands of ordinary investors (a famously fickle group).
Many of these individuals were saddled with unwanted shares by delays in trading when NASDAQ went haywire after being overwhelmed with demand. Facebook’s stock projections are reliant on continual growth, but an increasing number of users that access Facebook through mobile devices rather than computers does not bode well for future revenues. A dozen or so shareholders are now suing Facebook for concealing that last tidbit; Facebook says the buck stops at NASDAQ. Morgan Stanley, the bank that administered the I.P.O., has also been roundly criticized for its role in Zucker-gate.
The complaints range from other bankers saying they overvalued the stock to regulators claiming Morgan Stanley shared information with only certain investors. As if this weren’t all bad enough, the Wall Street Journal earlier this week indicated that Facebook’s growth rate in the U.S. has slowed to 5%, its lowest since ComScore began tracking growth rates in 2008. So, investors are pissed; regulators want to investigate; Facebook is slowing to a crawl; but look at the good news: CEO Mark Zuckerberg stands to make upwards of $19 billion from the I.P.O.
-Richard Chandler
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***************** 100 Pages of EXCLUSIVE content + Bonus of 50 tips, taken from Real experience + Case Studies! 3 Tips You May Not Have Heard of to Make Facebook Work Harder For You: *************************************************************************************** Tip #1 - This Very Important: The person who is creating the fan page for your business is the Administrator of the page! The creator of the page can be removed from your fan page later on, only if you will remove him! Sure you can add many administrators to your fan page ,however, I am aware of a big problem that businesses & companies have right now: an employee or someone you asked for, created your fan page for you and you are no longer in a business relations with him. So, now he can remove all admins and hold you as a "hostage" and you get stuck with nothing you can do! Tip #2 - iPhone lets you update your Fan Page iPhone's Facebook application is number 1 among all other applications on the apples' app store! users update their Facebook status on the go by iPhone and interact with users and brands they are fan of. This is big! They don't need to be in front of a computer to login to Facebook. What does it mean to you? It's a big chance for you to update live content on the go. Tip #3 - This is a BIG one, so take close attention: Automated posts are the desire of every fan page owner. With "Notes" application you can import your RSS feeds from your blog / website. ("RSS" is a family of web feed formats used to publish frequently updated works such as blog entries, news headlines, audio, and video in a standardized format. If you don't know if you have RSS support in your website, please ask a webmaster). Every post you will have on your website / blog will be published automatically to your Fan Page and straight to all your fans news feed! (It may take a while sometimes.) From The Author: ******************* In the last three years, I have been in charge of many ad campaigns and strategic moves on Facebook for many companies. The HUGE benefit for you is that you don't need to have a big advertising budget to spend on marketing with Facebook because we've already done it for you! After all, when you do online marketing you need try different strategies until you find the right one; "until" is the scenario of injecting advertising budget "until" things go well. I am talking about "getting" in this book: getting more online sales, leads and branding by using my experience. This is why I think that by using this book you can use our "spent budget" and learn from our experience. You can do it on your own without listening to me, but in most cases if you are not a trained online marketer you don't have the insights I've received in the last three years. I suggest that you read the information carefully, even if you think that you already KNOW what to do (and I see many of those assumptions every day). On top of that, my experience in the high tech world as a computer engineer surely brings valuable insights to this book, so If you really want to learn what do and how to do it on Facebook, please open your mind. Some Interesting Content: (from Table of contents) ***************************** 1. Who is this book for? 2. Why Facebook? Why NOW? 2.2 So what are potential customers of yours are doing right now? 2.4 The basics three elements: Personal Profile, Fan Page, Group 2.6 Official Page / Fan Page 2.8 "Who" Do I recommend to make an administrator? Three Keys to Using A Facebook Fan Page 2.8.1 Business IS personal on Facebook 2.8.2 Update, Update and Update your Facebook Page! 2.8.3 News Feed is FREE Advertising for your business 2.9 Facebook Fan Pages vs. User Profiles
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Perhaps you could expand upon why future revenues are going to be crunched by the increase in mobile device access to facebook’s networks. As of late I was under the impression that the next big thing in advertising was the impeding increase of focus on mobile device formatting of (user supported?) ads.
keep up the bad work my friend.